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Vaudit Pixel Installation Guide (Google Tag Manager)

This guide provides all the necessary information to install the Vaudit Pixel on your website using our official Google Tag Manager (GTM) template.

What the Tag Does

The Vaudit Pixel Tracker is a lightweight JavaScript snippet that provides comprehensive ad fraud detection and campaign optimization for advertisers.

When added to your GTM container, this tag is installed on all pages of your website to:

  • Track Traffic: Anonymously collect behavioral and user-agent data.
  • Detect Fraud: Identify invalid traffic patterns and detect discrepancies between ad platform reports and the actual data on your site.
  • Optimize Campaigns: Provide actionable insights to ensure your advertising budget targets genuine audiences.

Key Features

  • Privacy-First: The tag does not collect any Personally Identifiable Information (PII) and does not use cookies. It is fully compliant with GDPR, CCPA, and other global privacy regulations.
  • Automatic Event Tracking: Once installed, the pixel automatically tracks key user events like PageLoad, PageView,Click, FormSubmission, and PageUnload.
  • No Form Data Collection: To protect user privacy, the script does not collect any values entered into form fields (e.g., names, emails, or passwords).
  • Facebook Pixel Enhancement: The tag automatically detects if the Facebook Pixel is installed. It enhances it by passing the anonymous sessionKey to Facebook as an external_id and fires a custom FraudCheck event, allowing for better event matching and audience building.

How to Get Your Site Identifier

To use this template, you will need your Vaudit Site Identifier.

You can find this by logging into your Vaudit dashboard and navigating to Settings > Property. There you will see the See Pixel Script Button as follows.Please copy the siteIdentifier from the pixel script which you will need in the next steps.

Step-by-Step Installation (Recommended)

Step 1. Find the Vaudit Tag

  1. In your GTM container, go to "Tags" in the left menu and click "New".
  2. Click the "Tag Configuration" box.
  3. Click "Discover more tag types in the Community Template Gallery".
  4. Search for "Vaudit Pixel Tracker" and click on it.
  5. Click "Add to workspace" and confirm the permissions.

Step 2. Configure Your Tag

  1. In the "Tag Configuration" section, paste your Site Identifier into the required field.
  2. Click the "Triggering" box below.
  3. Select the "All Pages" trigger (often listed as "Initialization - All Pages" or "Page View"). This is critical for ensuring the pixel loads on every page.
  4. Give your tag a clear name (e.g., "Vaudit Pixel").
  5. Click "Save".

Step 3. Test and Publish

  1. Click the "Preview" button in GTM to test your site.
  2. In the debug console, you should see your "Vaudit Pixel" tag listed under "Tags Fired".
  3. Once you confirm it's working, return to GTM, click "Submit", and then "Publish" to make your changes live.


(Optional) Manual Installation

If you prefer to import the template manually:

  1. You will need the template.tpl file provided by our team.
  2. In GTM, go to "Templates" > "New" > (⋮) menu > "Import".
  3. Upload the template.tpl file and "Save".
  4. Go to "Tags" and create a new tag. Your imported "Vaudit Pixel Tracker" will be listed under the "Custom" section.
  5. Follow "Step 2" and "Step 3" from the guide above to configure and publish your tag.