Vaudit Negative Audiences (Google)

What Is Negative Audiences for Google?

Negative Audiences improves your campaign performance by ensuring that platform algorithms focus only on valid, compliant, high-quality users.

Instead of optimizing based on every click or lead (including bots, out-of-geo users, or invalid devices), Vaudit helps you:

• Exclude low-value traffic

• Sharpen optimization signals

• Protect attribution integrity

This is part of Vaudit’s Charge Removal Suite, giving you better control over which conversions influence your bidding, reporting, and platform behavior.

Where to Find It

1. Go to your Removal Page from your Vaudit Dashboard.

2. Click on the module titled Negative Audiences (Google)
   You’ll see a visual breakdown of:

• Total flagged non-compliant clicks

• Traffic sources skewing attribution signals

• Suggested optimization filters by campaign
  
  

How to Use Negative Audiences for Google

Individual Action

1. Review each flagged conversion category.

2. Click Apply Action to:

   • Exclude bad traffic from attribution influence

   • Adjust platform signals to deprioritize invalid inputs

This ensures your campaigns aren’t optimized toward traffic segments that never convert legitimately.

Vaudit will not override your existing attribution models — instead, it filters invalid traffic before it distorts the optimization loop.

Apply All Recommendations in One Click

To implement all optimizations at once:

• Click the Apply All Filters button at the top right of the module.

• This applies all exclusion logic and signal corrections across eligible ad accounts.

Real-World Impact

Clients who enable Negative Audiences for Google typically see:

• Up to 6% increase in clean conversion rate

• More accurate ROAS reporting

• Fewer ghost leads or bot conversions

• Improved budget allocation based on clean data

Vaudit’s 2X Performance Guarantee

Every Charge Removal tool, including Negative Audiences, is covered by our 2X Performance Guarantee:
If you don’t save at least double our cost in reduced ad waste, you don’t pay.

Why Use Conversion Value Optimization?

✔️ Protect Attribution Models – Only real users impact your performance reporting
✔️ Improve Optimization Signals – Guide Google & Meta to prioritize valid traffic
✔️ Preserve ROAS Accuracy – Filter out junk conversions that corrupt your financial insights
✔️ Fast Setup – Just review, apply, and watch results shift

Need Help?

Not sure what to apply? Our team can guide you through your results.

Email support@vaudit.com or reply to your onboarding manager to get personalized support.